好色先生

Nationally known portrait artist and advertising guru Lionel Sosa will serve as the commencement speaker on Dec. 12 when 好色先生 hosts fall graduation ceremonies.

Details of the various graduation events are available at /registrars-office/graduation-information.html.

Sosa, an independent marketing consultant, will address students during the 5 p.m. commencement exercises at Freeman Coliseum. A native of San Antonio鈥檚 West Side, Sosa served in the U.S. Marine Corps after graduating from Lanier High School. He founded Sosa, Bromley, Aguilar & Associates, the largest Hispanic advertising agency in the U.S. and is an acknowledged expert in Hispanic consumer and voter behavior. He was a political media consultant on eight national presidential campaigns.

Sosa was named 鈥淥ne of the 25 most influential Hispanics in America鈥� by Time Magazine, earned recognition from the Texas Business Hall of Fame and was selected as one of the 25 Most Influential Texans by Texas Monthly Magazine.

Sosa is the author of three books and is co-author of two others. His publications include 鈥淭hink and Grow Rich, a Latino Choice,鈥� published by Random House, and 鈥淭he American Dream: How Latinos Can Achieve Success in Business and Life,鈥� published by Dutton. He is also co-author of 鈥淓l Vaquero Real 鈥� the Original American Cowboy,鈥� published by Bright Sky Press.

He and his wife, Kathy Sosa, a prominent artist, co-authored the book 鈥淐hildren of the Revolucion 鈥� How the Mexican Revolution Changed America,鈥� distributed by Texas University Press. Lionel Sosa鈥檚 large mural 鈥淟iving in My Skin: A Look into San Antonio鈥檚 Black Community,鈥� displayed next to the Tobin Center for the Performing Arts, features 33 Black men.

Kathy and Lionel co-produced the recent 鈥淥tro Lado del Espejo Art" exhibit in Queretaro, Mexico, as well as its accompanying documentary which ran on KLRN Public Television. Sosa鈥檚 portraits of people from all walks of life adorn the walls of 好色先生鈥檚 Main Building.